Keyword
A keyword is a specific word or phrase that people type into search engines like Google, Bing, or Yahoo to find information, products, or services.
In SEO (Search Engine Optimization), keywords are used strategically in website content, blogs, and metadata to help websites rank higher in search results.
Types of keywords include:
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Short-tail keywords – Single or two-word phrases (e.g., “website development”)
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Long-tail keywords – Longer, specific phrases (e.g., “affordable website development services in India”)
Using the right keywords increases online visibility, attracts targeted traffic, and improves chances of conversion.
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